Prof. Dr. Tobias Blask

Professor of Marketing Management and Digitalization at Hochschule Harz, Wernigerode | Co-founder of ADFERENCE (now part of ABOUT YOU/Otto Group)

Professional Summary

Prof. Dr. Tobias-Benedikt Blask is an expert in performance marketing, digital transformation, and AI in marketing. After completing his studies and doctorate at Leuphana University Lüneburg, he co-founded ADFERENCE GmbH, where he was responsible for product and algorithm development in data-driven advertising technology. Following the acquisition of ADFERENCE by ABOUT YOU in April 2019, he has focused primarily on teaching and research since 2021. His current academic interests include automated advertising, data-driven marketing optimization, and digitalization.

Academic Career & Activities

Professor of Marketing Management and Digitalization at Hochschule Harz, Wernigerode (since 2021)

  • Former academic positions at Leuphana University Lüneburg and Hochschule der Medien, Stuttgart

  • Longstanding teaching in master’s and bachelor’s programs (Management & Data Science, Business Psychology & Marketing)

  • Research focus: computational advertising, algorithmic bidding, AI-powered marketing strategies, platform and auction theory

  • Supervision of master’s theses in machine learning, marketing science, and behavioral economics

  • Involvement in interdisciplinary research on digital transformation

Entrepreneurial Experience

Co-founder ADFERENCE GmbH (now part of ABOUT YOU/Otto Group)

  • Developed a leading SaaS solution for bid management and performance marketing (Google Ads, Amazon Ads)

  • Responsible for algorithm design, AI strategy, and technical product leadership

  • ADFERENCE emerged as one of Europe’s leading marketing technology platforms for data-driven advertising

🏆 Awards & Recognition

  • Lüneburg “impuls” Founders’ Award for innovative online marketing technology and entrepreneurial achievement

  • Multiple Google Premier Partner Awards (“Innovation in Search”, “Growing Businesses Online”)

Christian Hampp

Founder of eMarketing · AdTech Entrepreneur · Pioneer in Scalable Advertising Automation


Professional Summary

Christian Hampp is a visionary entrepreneur and AdTech pioneer with over 15 years of executive experience in building, scaling, and internationalizing data-driven marketing technologies. As founder and former CEO of eMarketing AG, he built one of the largest and most advanced advertising automation platforms for e-commerce merchants in Europe — serving over 100,000 advertisers and managing more than €3.5 billion in ad spend across Google, Microsoft, Amazon, and Meta.

Entrepreneurial Experience

Founder & CEO
eMarketing AG · Munich / Boulder · 2013 – 2024

  • Built a leading advertising automation platform tailored for e-commerce sellers

  • Integrated Google and Microsoft Ads into all major EU commerce platforms (Shopware, PrestaShop, Plentymarkets, Shopify, etc.)

  • Appointed by Google and PrestaShop as exclusive integration partner, serving 180,000 merchants

  • Scaled the platform to manage 100,000+ ad accounts and 50,000+ merchant centers

  • Acquired Germany’s top CPC bidding technology provider intelliAd and Amazon Ads suite EPWR

  • Recognized as #1 Google Premier Partner in EMEA by active advertisers and ad volume

  • Named Microsoft Ads Elite Partner of the Year (2023)

Co-Founder & CEO
Masterpayment · Munich / London · 2010 – 2013

  • Built one of Germany’s fastest-growing payment service providers for e-commerce

  • Served over 5,000 merchants and processed €100M+ in annual transactions

  • Achieved market leadership through platform integrations and was acquired by Net 1 UEPS Technologies (NASDAQ-listed)

Awards & Recognition

  • 🏆 #1 EMEA Growth Champion – Google Ads (2016)

  • 🏆 #1 Overall Google Ads Agency – Germany (2015)

  • 🏅 Microsoft Ads "Independent Channel Partner of the Year" (2023)

  • 🏅 Microsoft Ads "Retail Channel Partner of the Year" (2023)

  • 🔝 Listed in OMR’s Top 50 Marketing Makers in Germany